Meat Friends is fully aware of the fact that sustainable business is a continuous process. Corporate social responsibility is, therefore, structurally rooted in our business operations. To manage and monitor the progress we make in this area, we work with four pillars: Consumer & Health, Chain Management and Animal Welfare, Employee Health and Safety and Sustainable Production. As a part of Van Loon Group, we report on this annually in our CSR Annual Reports. These reports can be downloaded from this page.
Consumer and Health
An increasing number of people in the Netherlands and other countries are consciously choosing healthy lifestyles. More exercise, no smoking and healthy eating are all part of this. As a meat-processing company, we play an important role in guaranteeing food safety. Consumers and customers must have confidence in our products and processes. In addition, we are also constantly working on ways of making our products healthier. By introducing less allergen, fat, nitrite and sodium in products, for example, but also through reduced use of antibiotics by our cattle and pig farmers.
Chain Management and Animal Welfare
Success in sustainability and animal-friendly business practices can only be ensured if these are secured throughout the chain. Animals must be housed, treated, cared for, fed and transported with care. From birth to slaughter. The Netherlands is definitely a front-runner when it comes to animal welfare, but there is always room for improvement. Van Loon Group ensures the required processes are adequately executed by each link in the chain and monitors this. With a focus on sustainability and animal welfare. We aim to realise optimal transparency for our customers and consumers.
Employee Health & Safety
People are our most important asset. Van Loon Group will do whatever it takes to create a healthy, safe working environment. This means we are committed to ensuring work is safe and enjoyable whilst also stimulating a healthy lifestyle. In 2014 we founded the Van Loon Campus with these goals in mind. Education and training help employees carry out their jobs adequately and safely. In addition, the Van Loon Campus facilitates employees’ personal growth and development.
From rooftop solar panels and stimulating 'sustainable behaviour' amongst employees to heat recovery and reducing wastewater contamination levels. Sustainable production offers companies a wide range of possible measures and that goes for the Van Loon Group, too. We are committed to reducing our footprint without compromising the continuity of our organization. The construction of our new, highly sustainable production site in Son this year is a prime example.